User-centred design thinking
USER-CENTERED DESIGN THINKING
In these times of great change and budgetary constraint, we need to find new ways of addressing our problems as our existing solutions become obsolete. Design thinking presents a new way of working with users and communities to tackle problems - a divergent approach to explore new ideas and alternatives that have not existed before. This TED talk by Tim Brown, CEO of IDEO explains design thinking in more detail http://www.ted.com/talks/tim_brown_urges_designers_to_think_big.html.
The Australian Centre for Social Innovation is considering a possible project in 2010 to explore the potential of using design thinking approaches to address unmet social needs by radically redesigning social services. Would you like to get involved? If you have some experience in design thinking or work for an organisation or in a field that might like to participate as a case study, or simply have some thoughts that you'd like to share, please drop us a line at info@tacsi.org.au.
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Re: User-centred design thinking
I love this guy, thanks for posting Brenton
Here is another great talk by Tim
http://mitworld.mit.edu/video/357
In this talk Brown dips into three central “buckets” in the process of creating a new design:
1. inspiration,
2. ideation &
3. implementation.
he explains that a design thinker must explore a “landscape of innovation” that has to do with people, their needs, technology and business. They must not only be intensely collaborative, but “empathic, as well as have a craft to making things real in the world.”
“So many good ideas fail to make it out to market because they couldn’t navigate through the system.” IDEO counts on storytelling to develop and express its ideas, and to buy key players into the concept.
www.inspirationalcinema.com.au