Submitted by Sharon Lee on Wed, 03/10/2010 - 20:22.
Oh yay you've signed up!
Thanks for the message, to answer your query:
It's a direct marketing tool that extends the customer service of local merchants. They "spruik" to consumers what is best/fresh in the shop that day. It reminds consumers to visit the shop and increases the likelihood of them eating delicious fruit and vegetables (in season, ripe, local, fresh etc).
Connected to that is information about how to purchase/store/prepare the ingredient, as many people don't know the basics. Things like do strawberries go in the fridge, which potato is best for mash etc. Also multicultural recipes-and garnered from them-interesting yet easy combinations to spice up the mid-week meal. These would most probably come from food bloggers or vegetable gourmet types.
For people who want quick new ideas, the site could combine a query with a few of the best and freshest and serve up three suggestions (and recipes) for dinner.
BUT for the camp, priority is work on the spruiking section.
I'll be posting new stuff every so often, so keep an eye out!
Over the next few weeks I'll be doing wireframes, prep for database etc. We have a little email thing happening with peeps from the other night so drop me a line if you want in, otherwise see you in March!
Submitted by chieftech on Fri, 02/12/2010 - 14:34.
I think one of aspect of this idea - and you've already hinted at this - is making sure it works well for both merchants and food shopper alike. This isn't just the user experience, but also making sure the underlying mechanics of the site benefit both groups. I'd be interested to understand more if this about competing with the big chains on price, or developing a community around a tool that makes its easier for them to cook from scratch using quality, fresh, locally distributed produce.
Food Connect Sydney (http://sydney.foodconnect.com.au) is a social enterprise—new to sydney—that delivers fresh produce from eco-friendly farmers. 10% of their net profits will go towards a Foundation dedicated to resolving food security issues.
Great stuff. Perhaps worth connecting in with some of the 'No Woolies' compaigns, such as in Newport. Also worth looking at the work of Food Connect Sydney.
Re: What's for dinner?
Oh yay you've signed up!
Thanks for the message, to answer your query:
It's a direct marketing tool that extends the customer service of local merchants. They "spruik" to consumers what is best/fresh in the shop that day. It reminds consumers to visit the shop and increases the likelihood of them eating delicious fruit and vegetables (in season, ripe, local, fresh etc).
Connected to that is information about how to purchase/store/prepare the ingredient, as many people don't know the basics. Things like do strawberries go in the fridge, which potato is best for mash etc. Also multicultural recipes-and garnered from them-interesting yet easy combinations to spice up the mid-week meal. These would most probably come from food bloggers or vegetable gourmet types.
For people who want quick new ideas, the site could combine a query with a few of the best and freshest and serve up three suggestions (and recipes) for dinner.
BUT for the camp, priority is work on the spruiking section.
For more on the project, visit
http://www.richapplefool.com/blog/whats-for-dinner/
I'll be posting new stuff every so often, so keep an eye out!
Over the next few weeks I'll be doing wireframes, prep for database etc. We have a little email thing happening with peeps from the other night so drop me a line if you want in, otherwise see you in March!
YAY! Thank you!
Re: What's for dinner?
I think one of aspect of this idea - and you've already hinted at this - is making sure it works well for both merchants and food shopper alike. This isn't just the user experience, but also making sure the underlying mechanics of the site benefit both groups. I'd be interested to understand more if this about competing with the big chains on price, or developing a community around a tool that makes its easier for them to cook from scratch using quality, fresh, locally distributed produce.
Re: What's for dinner?
Thanks Don!
I'll definitely be in touch with both for audience development and for FCS, spruiking their wares.
For anyone interested:
'No Woolies" campaigns are happening from Erskineville (http://www.erskinevillevillage.org) to Mullimbimby (http://www.mullumaction.org) and Newport (http://www.newportversuswoolies.org) in between.
Food Connect Sydney (http://sydney.foodconnect.com.au) is a social enterprise—new to sydney—that delivers fresh produce from eco-friendly farmers. 10% of their net profits will go towards a Foundation dedicated to resolving food security issues.
Re: What's for dinner?
Great stuff. Perhaps worth connecting in with some of the 'No Woolies' compaigns, such as in Newport. Also worth looking at the work of Food Connect Sydney.